SST Pure

Are your clubs PUREd?

Depending on their orientation, the shafts in your clubs will produce different oscillation patterns. If they are not PUREd, how will you know your shafts aren't aligned to produce the pattern on the left?

SST Pure is a patented process of shaft alignment that analyses a golf shaft to find its most stable orientation. Utilising proprietary patent-pending computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System locates the neutral plane in each shaft.

Like fingerprints no two golf shafts are exactly the same. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft's performance depending on the shafts alignment relative to the clubhead and clubface. SST PURE locates the most stable plane of orientation in any shaft; graphite or steel. Initially the spining was the only process used to determine golf shaft orientation. This was done utilising and tube like device to locate the hard spot of a shaft, this process has a strong reliance on human judgement has been found not to locate the exact orientation required as accurately or precisely as computer technology.

Independent testing on players of all skill levels has established up to a 51% improvement on repeatability of centre clubface impact opposed to randomly installed shafts. The SST PURE Lab is present at many PGA, LPGA, Nationwide and Champions Tour events with over 250 players worldwide having PURED shafts. Now at the Golf Science Centre's state of the art manufacturing facility golfers of all standards can experience hitting the ball longer, straighter and more uniformly consistent than ever before with SST PURE technology.